In this presentation, we will explore how Rovio organizes Marketing & Growth and dive into why it’s key for UA, Product Marketing, Community and other growth and marketing teams to be part of the Product Team.

You do not want to miss this golden opportunity!

ASO metadata assets are shown on UA ads. Join Claudia as she will unveil the winning combo of User Acquisition (UA) and App Store Optimization (ASO). Unlock the secrets of blending organic assets and paid ads to supercharge your marketing success.

Bringing users is important, but how does the rest of the product (could) affect your UA payback? Join David and generate insights on key aspects to consider in terms of Activation, Retention, and Monetization to get the most of your Acquisition strategy

Join us for a thrilling exploration into the frontier of artificial intelligence as it merges with the domains of marketing and product development.

Our panel features two accomplished professionals in the tech industry, Tobias, a key figure at Fastic, a renowned health and fitness app, and Alexandre, a driving force at Adjust, a global B2B SaaS company.

As they share their invaluable insights, they will be joined by a representative from OpenAI, GPT-4. The panel will commence with brief introductions, followed by an in-depth discussion on the impact and potential of AI in the realm of marketing, growth, and product development.

The conversation will probe the practical applications of AI that our panelists have explored and the emerging tools that are transforming the landscape.